Brand Usage
Guidelines

Contents

Tone of Voice

Write like Jace: clear, human, and empowered advice on messages and formats.

Always say jace.ai, not "Jace"
Make it clear that jace.ai drafts emails – it does not send anything automatically
Emphasize user control: the agent prepares, the human decides

A true email agent that understands your inbox, finds context, and drafts top-quality replies for you
A tool that labels, organizes, and prepares your inbox so you always know what matters
An AI workflow engine that reacts to your emails (for example: "if an invoice arrives, summarize it", "if a partner replies, prepare a draft")
A way to save time by letting the agent handle searching, context-gathering, and writing while the human stays fully in control

Not "just a UI" like Superhuman – jace.ai actually does the work: searching, labeling, thinking, and drafting inside your inbox
Not a human assistant service like Fyxer – jace.ai has real AI workflows and an agent loop, so tasks happen instantly and at scale, with significantly higher-quality drafts
Not a simple drafting tool – it doesn't just rewrite text; it gathers real context from emails, attachments, and calendar entries to produce accurate drafts
Not an automation that sends things on its own – jace.ai drafts and suggests, but you make the final call
Not a narrow point solution – it's a full "inbox brain" that watches your email, understands patterns, and helps you act faster

Logo

Use our logo correctly: full marks, clear space, and retain its jace and AI atomic texture.

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